saving money is hard. We live in a world where one cute home décor item on sale or a “limited-time offer” for skincare can pull us into an impulse buy spiral. I’ve been there, done that… and ended up with nothing left for the actual things I wanted to save for. That’s when I stumbled on a weird but genius trick that completely changed how I save: gift cards.
Yes, the same gift cards you usually give someone for birthdays or holidays. I started using them on myself, and trust me, this one simple habit has made me save more than I ever thought possible—without feeling deprived or guilty.
Here’s the thing—our brains are wired for instant gratification. When money is just sitting in your bank account, it’s ridiculously easy to swipe a card or hit “Add to Cart.” But when you convert that cash into something like a gift card for a specific store or goal, you create a little barrier between yourself and mindless spending.
It’s like tricking your brain into thinking:
“This isn’t random money anymore. It’s a gift I’m saving for something special.”
One day, I realized I was constantly blowing my monthly “fun money” on silly things—coffee, takeout, and Amazon finds I didn’t even remember buying. So, I bought a $50 Target gift card and told myself, “This is for my next holiday splurge or a new cozy sweater.”
It worked like magic.
I didn’t touch the card impulsively.
I treated it like something valuable.
I got this little thrill seeing it pile up in my wallet.
Over a few months, I bought gift cards for stores I actually love—like Sephora, Starbucks, and even grocery stores. Before I knew it, I had a mini “savings stash” in the form of gift cards.
When I save cash, I sometimes feel guilty dipping into it. But with gift cards, I feel excited to use them—because I know they were meant for something that brings me joy. It’s like future-me sent a little present to present-me.
And guess what? This method also makes me think twice about random spending. I know that $50 Target card is for something I really want… not for three candles I’ll forget about in a week.
The key is to choose stores or brands you truly adore. If you never shop at Sephora, don’t buy a Sephora card just because it sounds fancy. Pick what lights you up—maybe it’s HomeGoods for home décor, or Amazon for holiday gifting.
Whenever I get an extra $10 or $20 (like from cashback or skipping takeout), I buy a small gift card instead of leaving the money in my account to vanish. It’s my way of telling myself, “Hey, I’m saving, but I’m also planning joy.”
When I first started using gift cards as my little saving hack, I didn’t think it would make a huge difference. But when I checked my stash at the end of the year, I had over $800 worth of gift cards waiting for me—without even realizing it! Here’s the exact strategy I use, step by step, to make this trick work like a charm.
The secret to sticking with this method is choosing places that feel like treats for you. I sat down and listed all my favorite stores—Target, Sephora, Starbucks, HomeGoods—and made these my saving categories.
Why this works:
If I know I have a Sephora card waiting for me, I’m not tempted to waste my regular money on random drugstore makeup. Instead, I save my “fun splurge” for that gift card moment.
Every time I skip a coffee run, return something I didn’t need, or earn a little cashback from an app, I immediately use that money to buy a small gift card ($10 or $20). It feels like rewarding myself for making a smart decision rather than just moving money around in my account.
Pro Tip: Even apps like Rakuten or Fetch give rewards that can be turned into gift cards. This way, you’re not even touching your main budget.
I started using gift cards for categories I tend to overspend on—like takeout and Target runs. Instead of swiping my debit card endlessly, I only allow myself to spend the amount on my card. Once it’s gone, that’s it for the month.
Why this is genius: It feels like you’re budgeting without the boring spreadsheets or strict rules. The gift card sets the limit naturally.
The real magic happens when you don’t use your cards right away. I keep mine in a cute little pouch in my wallet and try to save them for birthdays, holidays, or a self-care day. Watching the stack grow is oddly satisfying and motivating.
One time, I saved 5 Starbucks cards and treated myself to an entire month of free coffee in December—without spending a dime from my account.
Instead of thinking of it as “saving,” I turned it into a game. My goal was to collect $100 in gift cards every 2 months. Sometimes I’d get creative—selling old books online or using store reward points to add to my stash. By the end of the year, I had $800 worth of guilt-free shopping power.
There’s something empowering about knowing you’ve set aside little “pockets of joy” for yourself. When I use my gift cards, I feel zero guilt because I know this was money saved intentionally, not impulsively. And honestly, it feels like future-me gave present-me a hug.
Start small. Grab a $10 gift card the next time you skip a takeout order or choose to make coffee at home. Put it aside and keep going. Soon, you’ll see how quickly it adds up, and you’ll be surprised at how this simple mindset shift can save hundreds without feeling like “saving.”