We’ve all been there—you’re scrolling online, and suddenly you see something that screams, “You need me in your life!” Maybe it’s a cute dress, the latest kitchen gadget, or some random thing you didn’t even know existed five minutes ago. And before you know it, you’re hovering over the “Add to Cart” button.
That used to be me. I’d buy things on impulse just because they looked like a good idea in the moment. But a few days later, I’d feel that familiar regret creeping in, staring at something I didn’t need and wondering why my bank balance was shrinking.
Then I discovered a simple money rule that changed everything. It’s not complicated, doesn’t require spreadsheets, and it’s something I use every single day. This rule has saved me from countless “dumb” purchases and helped me build up my savings without feeling deprived.
Here’s the rule in one line:
Whenever I want to buy something that isn’t essential, I wait 24 hours before deciding.
It sounds ridiculously simple, but wow, it’s powerful. Most of the time, that initial “must-have” feeling fades away within a day. What felt urgent yesterday suddenly feels like… meh, I can live without it.
And when I still want it after 24 hours? That’s my sign it might actually be worth buying.
Impulse buying is often emotional—it’s that quick dopamine hit that makes you feel good for a moment. By giving yourself a pause, you break that cycle and let logic step in. It’s like giving your brain a chance to say, “Wait, do I really need this, or am I just bored?”
Instead of feeling like I’m saying no, I reframe it as a challenge:
I add the item to a “wishlist” or “save for later” cart.
I set a reminder on my phone for 24 hours.
If I still want it the next day, I ask myself:
Would I still buy this at full price?
What’s more exciting—owning this or watching my savings grow?
Most of the time, I skip the purchase and “reward” myself by moving that money straight into my savings account. It’s like giving myself a pat on the back (and a little financial high-five).
When I first started this, I thought I’d only skip one or two small purchases. But by the end of the first month, I had saved $180 just by pausing on silly impulse buys—things I didn’t even remember wanting a week later.
By month three, I had enough saved to book a cozy weekend getaway—completely guilt-free. And that felt so much better than any random online purchase ever could.
While the 24-hour pause rule is my first line of defense, I realized I needed an extra layer of clarity—because some “dumb purchases” can sneak past even the strongest willpower. That’s when I started using my 3 Questions Rule. Honestly, these three little questions have saved me from wasting hundreds of dollars (and a lot of regret).
This is my go-to question when I’m tempted by something trendy or impulse-driven. If I can’t see myself loving or using it a month later, I skip it.
Example: That trendy neon sweater I almost bought last winter? I imagined myself in it a month later and realized it would just sit in the back of my closet. That’s $40 I got to save instead.
Money equals time. When I think of a $50 purchase as five hours of work, suddenly that random buy doesn’t feel so cute anymore. I ask myself if this item is worth trading that much of my time for—and usually, the answer is a hard no.
Instead of spending, I ask: “What else could I do with this money that would bring me more happiness?”
Could I add it to my “fun fund” for a weekend trip?
Could I save it for something I’ve truly been dreaming about?
The moment I think of a better use for that money, the urge to buy fades fast.
After combining the 24-hour pause with my 3 questions, my impulse spending dropped by 70% in just 3 months. Suddenly, I wasn’t chasing random sales or filling my cart with things that only gave me 5 seconds of happiness.
Instead, I was intentionally spending on experiences and things I truly loved—like a cozy coffee date with my best friend or upgrading my skincare routine guilt-free.
Here’s the bonus tip that made this strategy even more powerful:
Whenever I say no to a dumb purchase, I transfer that exact amount to my savings—immediately.
So if I decide against buying a $30 impulse sweater, I take that $30 and move it into my “Dream Fund.” It’s like turning a “no” into a “heck yes” for my future self. Watching that account grow gives me way more joy than that sweater ever could.
Next time you want to buy something that feels impulsive, stop for 24 hours.
Ask yourself the 3 questions.
If it’s a “no,” transfer that money into a separate “Skipped Purchases” fund.
Do this for just one month, and you’ll be shocked at how much you save (and how much less clutter you bring into your home).
This simple money rule hasn’t just saved me money—it’s made me more mindful, confident, and proud of my spending choices. And if I can change my habits, trust me, you can too.